A few examples of appraisal values for
MACINTYRE FLORIAN WARE

• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR JAMES MACINTYRE & CO. ‘FLORIAN WARE’ JARDINIÈRE, CIRCA 1900 glazed earthenware, painted WM/ DES in green, printed ‘Florian Ware’ factory stamp, impressed marks (indistinct), 14.5cm diameter; together with a 'DUBARRY WARE' PLATE, for James Macintyre & Co., glazed earthenware, printed factory stamp, registration number 211991, 27cm diameter(2)
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR JAMES MACINTYRE & CO. ‘FLORIAN WARE’ JARDINIÈRE, CIRCA 1900 glazed earthenware, painted WM/ DES in green, printed ‘Florian Ware’ factory stamp, impressed marks (indistinct), 14.5cm diameter; together with a 'DUBARRY WARE' PLATE, for James Macintyre & Co., glazed earthenware, printed factory stamp, registration number 211991, 27cm diameter(2)
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware tyg with forget-me-nots. c. 1903, glazed earthenware. 4½ h × 5 w × 4½ d in. result: $563. estimate: $400–600. Ink-stamped red Macintyre logo to underside with painted green signature and number 'W.M. des. 1385'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with cornflowers. c. 1905, glazed earthenware. 9? h × 4½ dia in. estimate: $500–700. Ink-stamped red Macintyre logo to underside with painted green signature and red number 'W. M. des. M 743'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware kantharos with harebells. c. 1903, glazed earthenware. 4½ h × 5? w × 4? d in. result: $313. estimate: $400–600. Ink-stamped red Macintyre logo to underside with painted green signature and red number 'W.M. des. M. 1567'.
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR JAMES MACINTYRE & CO. ‘FLORIAN WARE’ CORNFLOWER DOUBLE GOURD VASE, CIRCA 1900 glazed earthenware, painted signature in green, printed ‘Florian Ware’ factory stamp23cm high
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware Honesty vase. c. 1903, glazed earthenware. 4? h × 4 dia in. result: $344. estimate: $300–500. Ink-stamped red Macintyre logo to underside with painted green signature 'W. Moorcroft des.'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with cornflowers. c. 1909, glazed earthenware. 8¾ h × 3¾ dia in. result: $1,250. estimate: $500–700. Ink-stamped red Macintyre logo with painted green signature and impressed number 'W. Moorcroft des. 166'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Collection of Florian Ware works. c. 1906/1928-29, glazed earthenware. 1 h × 8¼ dia in. estimate: $200–300. Lot is comprised of a pitcher with forget-me-nots, cup with violets and a Leaf and Berry plate. Impressed or ink-stamped signature to underside of each example. One example with painted blue signature to underside. Another example with painted green signature to underside.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vases with poppies, set of two. c. 1903-12, glazed earthenware. 7 h × 3¾ dia in. result: $576. estimate: $500–700. Ink-stamped red Macintyre logo and registry numbers to underside of one example with painted green signature and red number 'W. Moorcroft des. No. 5'. Ink-stamped red Macintyre logo to underside of the other example with painted green signature 'W. Moorcroft' and impressed number '393'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vases with roses, set of two. c. 1907, glazed earthenware. 7¼ h × 3½ dia in. result: $896. estimate: $500–700. Ink-stamped red Macintyre logo to underside of each example with painted green signature 'W. Moorcroft' and impressed numbers.
• James Macintyre & Co.. Dura Ware
  James Macintyre & Co.. Dura Ware Kimberley lidded creamer and Florian vase with tulips. c. 1898-1913, glazed earthenware, pewter, glazed and gilt earthenware. 6 h × 3½ dia in. result: $250. estimate: $400–600. Ink-stamped Macintyre logo to underside of each example with ink-stamped or painted number. Impressed mark to underside of one example.
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR JAMES MACINTYRE & CO. ‘FLORIAN WARE’ FORGET-ME-NOT AND TULIPS CHALICE & COVER, CIRCA 1900 glazed earthenware, painted signature in green, printed factory stamp, impressed 14322.5cm highNote: In 1897 William Moorcroft was employed as a designer at James Macintyre & Co.; with a background in ceramic chemistry, he was a keen experimenter and introduced an array of new wares and glazes to the production line. However, it wasn’t until the launch of ‘Florian Ware’, one year later, which really cemented his reputation as a talented designer and ceramicist. The arrangement of sinuous flowing lines and intricate foliate patterns were outlined using an applied raised slip, a technique known as tube-lining. Moorcroft was meticulous, and oversaw every stage of production to ensure quality was met at the highest level; and Florian Ware was the first range in which Moorcroft began to sign his name or initials on every piece he worked on and supervised. Over the next few years, richer colours were introduced and several new patterns were registered. In particular, the charming designs of trees amongst rolling hills in an English countryside caught the eye of Liberty’s in London, and a partnership was soon struck between Moorcroft and the company. who remained a major outlet of his pottery, as well as other significant retailer’s such as Harrod’s and Tiffany & Co. In 1912 Moorcroft’s relationship with the directors at James Macintyre disintegrated and in 1913, with the financial backing of the Liberty family, he opened his own pottery in Cobridge. He was inundated with orders from several distributors who were keen to support his venture, and many of the popular patterns from the Macintyre period such as Spanish, Pomegranate, Hazeldene and Claremont, continued to be produced at Cobridge. However, he was also keen to develop his particular interest in his Florian-style designs and some of these early Macintyre patterns were revived and redeveloped in bolder forms and richer colours from the late 1920s. By the 1930s, tastes were beginning to change and whilst English native flowers always remained central to his most popular wares, Moorcroft started to look further afield for new inspiration. Amongst some his hi contemporaries, for example Charles Noke and Bernard Moore, there was a growing interest in the high-fired Oriental wares which produced the most intense and dramatic effects. To achieve these flambé glazes Moorcroft built his own special kiln and was highly secretive about his methods, however the ware produced as a result were arguably some of his most remarkable, given the complex and demanding nature of the skills required. Whilst other potteries sought to deliver a consistent sang de boeuf colour, Moorcroft embraced the unpredictable nature of the kiln and the eccentric array of colourful glazes it could produce, making every piece unique. Walter Moorcroft took over management of the pottery after his father’s passing in 1945. During a few difficult years of transition, his father’s designs were crucial in ensuring the success and continuation of the business, but soon after Walter developed his own style which matured into the 1950s. William displayed a clear preference in using English flowers and landscapes for his wares, however Walter was fascinated by more exotic species and so patterns such as Hibiscus, Arum Lily, Caribbean and Marine began to emerge alongside a dramatic use of colour. Importantly, Walter was also knowledgeable of the transmutation process and exhibited the same skill as his father to continue the production of flambé wares. In 1998 the pottery established a new Design Studio, led by Senior Designer Rachel Bishop, to further expand its range of products and continues to build on William and Walter’s legacy today.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with cornflowers. c. 1905, glazed earthenware. 5¼ h × 3? dia in. result: $688. estimate: $300–500. Ink-stamped red Macintyre logo to underside with painted green signature 'W. Moorcroft des.' and impressed number '8'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware kantharos with poppies. c. 1905, glazed earthenware. 3¼ h × 4? w × 3¼ d in. result: $125. estimate: $150–250. Ink-stamped red Macintyre logo and registry number to underside 'Rd No 360575' with painted green signature and red number 'W.M. des. M.1691'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with forget-me-nots. c. 1903, glazed earthenware. 5? h × 4? dia in. result: $228. estimate: $300–500. Ink-stamped red Macintyre logo and registry number to underside 'Rd No 326468' with painted green signature 'W.M. des.'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware tyg and vase with forget-me-nots. c. 1897-1905, glazed earthenware. 5¼ h × 5? w × 5 d in. result: $1,000. estimate: $500–700. Ink-stamped red Macintyre logo or registry number to underside of each example with painted green signature 'W. Moorcroft'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with forget-me-nots. c. 1898, glazed earthenware. 12¼ h × 3? dia in. result: $1,125. estimate: $800–1,200. Ink-stamped red Macintyre logo to underside with painted green signature 'W. Moorcroft' and impressed number '75'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with forget-me-nots. c. 1907, glazed and gilt earthenware. 3 h × 7 w × 5 d in. result: $313. estimate: $500–700. The present lot was made for Stonier & Co. at 78 Lord St., Liverpool. Ink-stamped red Macintyre logo to underside with painted green signature and number 'W. Moorcroft M2838/6'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with roses, tulips, and forget-me-nots. c. 1907, glazed and gilt earthenware. 9 h × 5½ w × 4 d in. result: $344. estimate: $500–700. The present lot was made for A. Marks & Co., Manchester. Ink-stamped red Macintyre logo to underside with painted green signature and red number 'W. Moorcroft M 2875 W' and impressed number '10'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with daffodils. c. 1900, glazed earthenware. 9? h × 7¼ dia in. result: $384. estimate: $500–700. Ink-stamped red Macintyre logo to underside with painted green signature and number 'W. Moorcroft des. M1545'.
• A MacIntyre Moorcroft tobacco jar
  A MacIntyre Moorcroft tobacco jar and lid decorated with a ''Florian'' design of flowers on a pale green ground 4.5ins high (printed MacIntyre mark to base - circa 1905 - cracked and chipped to lid)
• A MacIntyre Moorcroft tobacco jar
  A MacIntyre Moorcroft tobacco jar and lid decorated with a ''Florian'' design of flowers on a pale green ground 4.5ins high (printed MacIntyre mark to base - circa 1905 - cracked and chipped to lid)
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with forget-me-nots. c. 1907, glazed earthenware. 8? h × 3½ dia in. result: $500. estimate: $200–300. Ink-stamped red Macintyre logo to underside with painted green signature 'W. Moorcroft des.'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vases with poppies, set of two. c. 1898-1905, glazed earthenware. 4 h × 2? dia in. result: $293. estimate: $400–600. Ink-stamped red Macintyre logo to underside of one example with incised signature and painted number 'W.M. des. M. 404'. Ink-stamped red Macintyre logo and registry number to underside of the other example 'Rd No 326471' with painted green signature and number 'W.M. des. M404'.
• MACINTYRE BURSLEM MOORCROFT FLORIAN
  MACINTYRE BURSLEM MOORCROFT FLORIAN WARE VASEHighly detailed painted stylized floral design in green and blue glazes heightened with gilding. Bulbous base with fluted rim. Macintyre Burslem backstamp. Issued: 20th c. Dimensions: 8.75"H Manufacturer: Macintyre Burslem Country of Origin: England
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vases with violets, pair. c. 1898-1902, glazed earthenware. 11? h × 5? dia in. result: $1,430. estimate: $1,500–2,500. Ink-stamped red Macintyre logo to underside of each example with painted green signature 'W. Moorcroft des.'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with peacock feathers. c. 1902, glazed earthenware. 7? h × 5¼ w × 3½ d in. result: $750. estimate: $700–900. Ink-stamped red Macintyre logo and registry number to underside 'Rd No 360574' with painted green signature 'W. Moorcroft des.'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Tall Florian Ware vase with forget-me nots. c. 1909, glazed earthenware. 10 h × 4? dia in. result: $650. estimate: $500–700. Ink-stamped red Macintyre logo to underside with painted green signature 'W. Moorcroft des.'.
• Macintyre Moorcroft Florian Ware
  Macintyre Moorcroft Florian Ware Cornflower Vase, c.1900-05 height 8.7 in — 22 cm
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vases with poppies and forget-me-nots, set of two. c. 1905, glazed earthenware. 3¾ h × 4¼ dia in. result: $640. estimate: $500–700. Ink-stamped red Macintyre logo to underside of each example with painted green signature.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with roses and tulips. c. 1907, glazed and gilt earthenware. 8 h × 6? w × 4? d in. estimate: $400–600. The present lot was made for J.W. Baker of Aberdeen. Ink-stamped red Macintyre logo to underside with painted green signature and red number 'W. Moorcroft M2845' and impressed number 'D 160'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vases with poppies and forget-me-nots, set of two. c. 1897-1905, glazed earthenware. 6 h × 3½ dia in. estimate: $200–300. Ink-stamped red Macintyre logo or registry number to underside of each example with painted green signature 'W. Moorcroft des.' and impressed numbers.
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR JAMES MACINTYRE & CO. ‘FLORIAN WARE’ GREEN AND GOLD CHALICE & COVER, CIRCA 1900 glazed earthenware, painted initials WM in green, printed factory stamp, impressed 14323cm high
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware jardiniere with poppies. c. 1900, glazed earthenware. 7¾ h × 8? dia in. result: $352. estimate: $500–700. Ink-stamped red Macintyre logo and registry number to underside 'Rd No 326471' with painted green signature 'W. Moorcroft des.'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with poppies. c. 1913-16, glazed earthenware. 5? h × 3 dia in. result: $625. estimate: $300–500. Ink-stamped red Macintyre logo and registry number to underside 'Rd No 401753' with painted green signature and number 'W. Moorcroft des. 59'.