A few examples of appraisal values for
MOORCROFT FLORIAN WARE

• MOORCROFT FOR LIBERTY & CO
  MOORCROFT FOR LIBERTY & CO FLORIAN WARES, 4 William Moorcroft (English, 1872-1945) for Liberty & Co., red Florian ware articles, 4, and comprising a card tray, a covered desk box, and two vases, three with Moorcroft signature, all with Liberty marks to underside. 5.75" H x 4.25" diameter (the tallest); 3.25" H x 5.5" W x4.5" D (the table box)
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Collection of Florian Ware works. c. 1906/1928-29, glazed earthenware. 1 h × 8¼ dia in. estimate: $200–300. Lot is comprised of a pitcher with forget-me-nots, cup with violets and a Leaf and Berry plate. Impressed or ink-stamped signature to underside of each example. One example with painted blue signature to underside. Another example with painted green signature to underside.
• Moorcroft Pottery. Florian Ware
  Moorcroft Pottery. Florian Ware vases with cornflowers and poppies, set of two. c. 1905, glazed earthenware. 5? h × 4½ dia in. result: $715. estimate: $600–800. One example was made for Liberty & Co., London. Ink-stamped retailer's logo to underside of one example with painted green signature 'W. Moorcroft des.'. Impressed Cobridge manufacturer's mark and number to underside of additional example 'Moorcroft Burslem W 384' with painted green signature 'W. Moorcroft'.
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR JAMES MACINTYRE & CO. ‘FLORIAN WARE’ FORGET-ME-NOT AND TULIPS CHALICE & COVER, CIRCA 1900 glazed earthenware, painted signature in green, printed factory stamp, impressed 14322.5cm highNote: In 1897 William Moorcroft was employed as a designer at James Macintyre & Co.; with a background in ceramic chemistry, he was a keen experimenter and introduced an array of new wares and glazes to the production line. However, it wasn’t until the launch of ‘Florian Ware’, one year later, which really cemented his reputation as a talented designer and ceramicist. The arrangement of sinuous flowing lines and intricate foliate patterns were outlined using an applied raised slip, a technique known as tube-lining. Moorcroft was meticulous, and oversaw every stage of production to ensure quality was met at the highest level; and Florian Ware was the first range in which Moorcroft began to sign his name or initials on every piece he worked on and supervised. Over the next few years, richer colours were introduced and several new patterns were registered. In particular, the charming designs of trees amongst rolling hills in an English countryside caught the eye of Liberty’s in London, and a partnership was soon struck between Moorcroft and the company. who remained a major outlet of his pottery, as well as other significant retailer’s such as Harrod’s and Tiffany & Co. In 1912 Moorcroft’s relationship with the directors at James Macintyre disintegrated and in 1913, with the financial backing of the Liberty family, he opened his own pottery in Cobridge. He was inundated with orders from several distributors who were keen to support his venture, and many of the popular patterns from the Macintyre period such as Spanish, Pomegranate, Hazeldene and Claremont, continued to be produced at Cobridge. However, he was also keen to develop his particular interest in his Florian-style designs and some of these early Macintyre patterns were revived and redeveloped in bolder forms and richer colours from the late 1920s. By the 1930s, tastes were beginning to change and whilst English native flowers always remained central to his most popular wares, Moorcroft started to look further afield for new inspiration. Amongst some his hi contemporaries, for example Charles Noke and Bernard Moore, there was a growing interest in the high-fired Oriental wares which produced the most intense and dramatic effects. To achieve these flambé glazes Moorcroft built his own special kiln and was highly secretive about his methods, however the ware produced as a result were arguably some of his most remarkable, given the complex and demanding nature of the skills required. Whilst other potteries sought to deliver a consistent sang de boeuf colour, Moorcroft embraced the unpredictable nature of the kiln and the eccentric array of colourful glazes it could produce, making every piece unique. Walter Moorcroft took over management of the pottery after his father’s passing in 1945. During a few difficult years of transition, his father’s designs were crucial in ensuring the success and continuation of the business, but soon after Walter developed his own style which matured into the 1950s. William displayed a clear preference in using English flowers and landscapes for his wares, however Walter was fascinated by more exotic species and so patterns such as Hibiscus, Arum Lily, Caribbean and Marine began to emerge alongside a dramatic use of colour. Importantly, Walter was also knowledgeable of the transmutation process and exhibited the same skill as his father to continue the production of flambé wares. In 1998 the pottery established a new Design Studio, led by Senior Designer Rachel Bishop, to further expand its range of products and continues to build on William and Walter’s legacy today.
• Moorcroft Pottery. Florian Ware
  Moorcroft Pottery. Florian Ware vase with Scottish bluebells. c. 1898-1905, glazed earthenware. 9 h × 4¼ dia in. result: $1,820. estimate: $1,500–2,000. Glazed signature to underside ‘W. Moorcroft’ with brown stamped manufacturer's mark ‘Florian Ware Jas. Macintyre & Co. Burslem England’. Provenance: Christie's, New York, 1980 | Private Collection
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with cornflowers. c. 1905, glazed earthenware. 9? h × 4½ dia in. estimate: $500–700. Ink-stamped red Macintyre logo to underside with painted green signature and red number 'W. M. des. M 743'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with roses, tulips, and forget-me-nots. c. 1907, glazed and gilt earthenware. 9 h × 5½ w × 4 d in. result: $344. estimate: $500–700. The present lot was made for A. Marks & Co., Manchester. Ink-stamped red Macintyre logo to underside with painted green signature and red number 'W. Moorcroft M 2875 W' and impressed number '10'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware kantharos with harebells. c. 1903, glazed earthenware. 4½ h × 5? w × 4? d in. result: $313. estimate: $400–600. Ink-stamped red Macintyre logo to underside with painted green signature and red number 'W.M. des. M. 1567'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with cornflowers. c. 1905, glazed earthenware. 5¼ h × 3? dia in. result: $688. estimate: $300–500. Ink-stamped red Macintyre logo to underside with painted green signature 'W. Moorcroft des.' and impressed number '8'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vases with poppies, set of two. c. 1903-12, glazed earthenware. 7 h × 3¾ dia in. result: $576. estimate: $500–700. Ink-stamped red Macintyre logo and registry numbers to underside of one example with painted green signature and red number 'W. Moorcroft des. No. 5'. Ink-stamped red Macintyre logo to underside of the other example with painted green signature 'W. Moorcroft' and impressed number '393'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with cornflowers. c. 1909, glazed earthenware. 8¾ h × 3¾ dia in. result: $1,250. estimate: $500–700. Ink-stamped red Macintyre logo with painted green signature and impressed number 'W. Moorcroft des. 166'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware tyg with forget-me-nots. c. 1903, glazed earthenware. 4½ h × 5 w × 4½ d in. result: $563. estimate: $400–600. Ink-stamped red Macintyre logo to underside with painted green signature and number 'W.M. des. 1385'.
• Moorcroft Pottery. Florian Ware
  Moorcroft Pottery. Florian Ware vase with cornflowers. c. 1904-13, glazed earthenware. 9¾ h × 4 w × 3¼ d in. result: $1,500. estimate: $1,500–2,000. Glazed signature to underside ‘W. Moorcroft’ with brown stamped manufacturer's mark ‘Macintyre Burslem England JM & Co’.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vases with roses, set of two. c. 1907, glazed earthenware. 7¼ h × 3½ dia in. result: $896. estimate: $500–700. Ink-stamped red Macintyre logo to underside of each example with painted green signature 'W. Moorcroft' and impressed numbers.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware tyg and vase with forget-me-nots. c. 1897-1905, glazed earthenware. 5¼ h × 5? w × 5 d in. result: $1,000. estimate: $500–700. Ink-stamped red Macintyre logo or registry number to underside of each example with painted green signature 'W. Moorcroft'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with peacock feathers. c. 1902, glazed earthenware. 7? h × 5¼ w × 3½ d in. result: $750. estimate: $700–900. Ink-stamped red Macintyre logo and registry number to underside 'Rd No 360574' with painted green signature 'W. Moorcroft des.'.
• WILLIAM MOORCROFT (BRITISH
  WILLIAM MOORCROFT (BRITISH 1872-1945) FOR JAMES MACINTYRE & CO. 'FLORIAN WARE' BOWL, CIRCA 1900 glazed earthenware, applied silvered metal rim, painted in green 'W.M.', printed 'Florian Ware' stamp and printed 'RD NO 326471'27cm (10 5/8in) diameter
• MOORCROFT FLORIAN WARE VASE AND
  MOORCROFT FLORIAN WARE VASE AND BOWL, 2 Moorcroft Florian Ware vase and bowl, each with impressed Moorcroft signature mark. Vase: 6.5" H x 7" diameter.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with forget-me-nots. c. 1907, glazed and gilt earthenware. 3 h × 7 w × 5 d in. result: $313. estimate: $500–700. The present lot was made for Stonier & Co. at 78 Lord St., Liverpool. Ink-stamped red Macintyre logo to underside with painted green signature and number 'W. Moorcroft M2838/6'.
• Moorcroft Macintrye Florian Ware
  Moorcroft Macintrye Florian Ware Vase decorated in the Salmon and Green Cornflower design height 32cm
• Moorcroft Pottery. Florian Ware
  Moorcroft Pottery. Florian Ware vase with forget-me-nots. c. 1918-23, glazed earthenware. 5¾ h × 5 dia in. result: $1,125. estimate: $400–600. The present work was made for Liberty & Co., London. Ink-stamped retailer's logo to underside 'Made for Liberty & Co.' with painted green signature 'W. Moorcroft des.'.
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR JAMES MACINTYRE & CO. ‘FLORIAN WARE’ JARDINIÈRE, CIRCA 1900 glazed earthenware, painted WM/ DES in green, printed ‘Florian Ware’ factory stamp, impressed marks (indistinct), 14.5cm diameter; together with a 'DUBARRY WARE' PLATE, for James Macintyre & Co., glazed earthenware, printed factory stamp, registration number 211991, 27cm diameter(2)
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR JAMES MACINTYRE & CO. ‘FLORIAN WARE’ JARDINIÈRE, CIRCA 1900 glazed earthenware, painted WM/ DES in green, printed ‘Florian Ware’ factory stamp, impressed marks (indistinct), 14.5cm diameter; together with a 'DUBARRY WARE' PLATE, for James Macintyre & Co., glazed earthenware, printed factory stamp, registration number 211991, 27cm diameter(2)
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vases with poppies, set of two. c. 1910, glazed and gilt earthenware. 12¼ h × 6 dia in. estimate: $400–600. Ink-stamped red Macintyre logo to underside of one example with painted green signature and blue number 'W. Moorcroft M2544 F'. Ink-stamped red Macintyre logo to underside to the other example with painted green signature and red number 'W. Moorcroft M2578'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware bowl with daisies. c. 1902, glazed earthenware. 2? h × 9 dia in. result: $448. estimate: $400–600. Ink-stamped red registry number to underside 'Rd No 360570' with painted green signature 'W. Moorcroft des.'.
• Moorcroft Pottery. Florian Ware
  Moorcroft Pottery. Florian Ware vase with tulips and forget-me-nots. c. 1918-23, glazed earthenware. 4½ h × 7 dia in. result: $390. estimate: $400–600. Impressed manufacturer's mark and number to underside 'Moorcroft Burslem England 162' with painted green signature 'W. Moorcroft'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with roses and tulips. c. 1907, glazed and gilt earthenware. 8 h × 6? w × 4? d in. estimate: $400–600. The present lot was made for J.W. Baker of Aberdeen. Ink-stamped red Macintyre logo to underside with painted green signature and red number 'W. Moorcroft M2845' and impressed number 'D 160'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vases with poppies and forget-me-nots, set of two. c. 1897-1905, glazed earthenware. 6 h × 3½ dia in. estimate: $200–300. Ink-stamped red Macintyre logo or registry number to underside of each example with painted green signature 'W. Moorcroft des.' and impressed numbers.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with peacock feathers. c. 1898-1905, glazed earthenware. 7¾ h × 7½ dia in. result: $768. estimate: $1,000–2,000. Ink-stamped red Macintyre logo and registry number to underside 'Rd No 360576' with painted green signature 'W. Moorcroft des.'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with peacock feathers. c. 1902, glazed earthenware. 10 h × 4½ dia in. result: $1,625. estimate: $700–900. Ink-stamped red Macintyre logo and registry number to underside 'Rd No 347807' with painted green signature 'W. Moorcroft des.'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware kantharos with poppies. c. 1905, glazed earthenware. 3¼ h × 4? w × 3¼ d in. result: $125. estimate: $150–250. Ink-stamped red Macintyre logo and registry number to underside 'Rd No 360575' with painted green signature and red number 'W.M. des. M.1691'.
• Moorcroft Pottery. Florian Ware
  Moorcroft Pottery. Florian Ware vases with poppies and lilacs, set of two. c. 1913, glazed earthenware. 8 h × 3¼ dia in. result: $1,188. estimate: $400–600. Impressed Cobridge manufacturer's mark and number to underside of one example 'Moorcroft Burslem W 99' with painted green signature 'W. Moorcroft'. Painted green signature to underside of additional example 'W. Moorcroft des.'.
• Moorcroft Pottery. Florian Ware
  Moorcroft Pottery. Florian Ware vase with tulips and forget-me-nots. c. 1918-23, glazed earthenware. 10? w × 4 dia in. result: $320. estimate: $400–600. Impressed manufacturer's mark and number to underside 'Moorcroft Burslem England M18' with painted green signature 'W. Moorcroft'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vases with poppies, set of two. c. 1898-1905, glazed earthenware. 4 h × 2? dia in. result: $293. estimate: $400–600. Ink-stamped red Macintyre logo to underside of one example with incised signature and painted number 'W.M. des. M. 404'. Ink-stamped red Macintyre logo and registry number to underside of the other example 'Rd No 326471' with painted green signature and number 'W.M. des. M404'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with forget-me-nots. c. 1898, glazed earthenware. 12¼ h × 3? dia in. result: $1,125. estimate: $800–1,200. Ink-stamped red Macintyre logo to underside with painted green signature 'W. Moorcroft' and impressed number '75'.
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware vase with peacock feathers. c. 1900-02, glazed earthenware. 4? h × 5? dia in. result: $512. estimate: $400–600. Ink-stamped red Macintyre logo and registry number to underside 'Rd No 360576' with painted green signature 'W. Moorcroft des.'.