A few examples of appraisal values for
THE CAMPBELL KIDS

• HAGAR THE HORRIBLE COMIC ORIGINAL ARTHagar
  HAGAR THE HORRIBLE COMIC ORIGINAL ARTHagar the Horrible original ink, pencil and watercolor titled "1978....GLAD MIDSOMMAR" and signed lower margin "With all best wishes from "Hagar the Horrible" and Dik Browne (American, 1917-1989). This work depicts Helga, Honi, Hamlet and Lucky Eddie dancing around a Maypole while Hagar sits below drinking from his horn. Housed in a painted red frame. Sight - 15 1/4" H x 13 1/4" W. Framed - 21" H x 19" W. Biography (Courtesy of Ask Art and Ron Goulart, The Encyclopedia of American Comics): Dik Browne was an illustration artist and cartoonist who drew the award winning "Hi and Lois" comic strip. He was also known for drawing the Birdseye bird, the Chiquita Banana, and the Campbell Kids. In 1973, Browne created "Hagar the Horrible," a daily and Sunday gag strip about a robust, childlike barbarian with all the problems of a henpecked suburbanite. The National Cartoonists Society awarded him a Reuben Award for Hagar later that year, and Browne won three more Best-Humor Strip awards in 1977, 1984, and 1986. Condition: Some abrasions to frame. Slight waviness to paper.
• 2 GRACE DRAYTON SCHOOL CAMPBELL'S SOUP
  2 GRACE DRAYTON SCHOOL CAMPBELL'S SOUP KIDSSchool of Grace Drayton (American, 1877-1936). Group of two 1930s gouache on illustration board paintings depicting young children for Campbell's Soup advertising campaigns. One titled "Dandy to Me," depicting a young child reading the latest stock news from a state of the art glass domed stock ticker machine, 1930. A surreal take on the 1929 stock market crash that led to the Great Depression, this work originally appeared in a 1930 Campbell's Soup advertisement in October 1930 above a poem that reads "The news that I’m reading look’s dandy to me. Like a plateful of Campbell’s Which fills me with glee." One titled "Sand Man's Coming Soon," depicting a young, Dolly Dingle-type girl tucking her doll into its bed, ca. 1930s. Originally for a Campbell's Soup advertising campaign, the work is accompanied by text that reads "Not a drop of Campbell’s left upon her spoon, So the good old sand man’s Coming mighty soon!” Lot essay: These two works are excellent examples of the Campbell's Soup Kids illustrations. The Campbell’s Soup Kids appeared in print ads in countless American mainstream publications such as The Saturday Evening Post. The brainchild of illustrator Grace Wiederseim Drayton, who debuted the first Campbell’s Soup Kid ad in 1904, the characters became so popular, that the company soon hired a number of illustrators to create ads in the manner of Drayton. It’s unknown whether Drayton herself is the illustrator of this example. The Campbell Kids have been selling Campbell’s Soup since 1904 when Grace Wiederseim Drayton, an illustrator and writer, added some sketches of children to her husband’s advertising layout for a Campbell’s condensed soup. The Campbell advertising agents loved the child appeal and choose Mrs. Wiederseim’s sketches as trademarks. In the beginning, Campbell Kids were drawn as ordinary boys and girls, later, Campbell Kids took on the personas of policemen, sailors, soldiers, and other professions. Grace Wiederseim Drayton will always be the “mother” of Campbell Kids. She drew for the company advertising for nearly twenty years. Drayton’s designs were so popular that doll makers wanted to capitalize on their popularity. Campbell’s gave the E. I. Horsemen Company the license to market dolls with the Campbell label on their sleeves. Horseman even secured two U.S. design patents for the dolls’ clothes. Today, Campbell’s Soup Company, with its famous red and white label, remains a staple in the kitchen as well as American culture. (Dandy to Me) Sight; height: 9 1/2 in x width: 8 3/4 in. Framed; height: 22 1/2 in x width: 19 in. (Sandman) Sight; height: 10 in x width: 6 1/2 in. Framed; height: 21 1/2 in x width: 17 1/4 in. Condition: Please contact us for a detailed condition report. Please note that the lack of a condition statement does not imply perfect condition. Email condition@revereauctions.com with any condition questions.
• 2 GRACE DRAYTON SCHOOL CAMPBELL'S SOUP
  2 GRACE DRAYTON SCHOOL CAMPBELL'S SOUP KIDSSchool of Grace Drayton (American, 1877-1936). Group of two 1930s gouache on illustration board paintings depicting young children for Campbell's Soup advertising campaigns. One depicting a Dolly Dingle-type character Campbell’s Soup Kid doubling as a railroad flagbearer with lantern ablaze attesting to the importance of the railroad in 20th century American history. Verso is stamped with a usage print date of October 11, 1933. One depicting a Dolly Dingle character Campbell’s Soup Kid putting the finishing touches on their soapbox derby bi-plane early aviation age-inspired racing car, ca 1931-33. Lot essay: These two works are excellent examples of the Campbell's Soup Kids illustrations. The Campbell’s Soup Kids appeared in print ads in countless American mainstream publications such as The Saturday Evening Post. The brainchild of illustrator Grace Wiederseim Drayton, who debuted the first Campbell’s Soup Kid ad in 1904, the characters became so popular, that the company soon hired a number of illustrators to create ads in the manner of Drayton. It’s unknown whether Drayton herself is the illustrator of this example. The Campbell Kids have been selling Campbell’s Soup since 1904 when Grace Wiederseim Drayton, an illustrator and writer, added some sketches of children to her husband’s advertising layout for a Campbell’s condensed soup. The Campbell advertising agents loved the child appeal and choose Mrs. Wiederseim’s sketches as trademarks. In the beginning, Campbell Kids were drawn as ordinary boys and girls, later, Campbell Kids took on the personas of policemen, sailors, soldiers, and other professions. Grace Wiederseim Drayton will always be the “mother” of Campbell Kids. She drew for the company advertising for nearly twenty years. Drayton’s designs were so popular that doll makers wanted to capitalize on their popularity. Campbell’s gave the E. I. Horsemen Company the license to market dolls with the Campbell label on their sleeves. Horseman even secured two U.S. design patents for the dolls’ clothes. Today, Campbell’s Soup Company, with its famous red and white label, remains a staple in the kitchen as well as American culture. (Vertical) Sight; height: 10 1/4 in x width: 8 1/4 in. Framed; height: 16 1/2 in x width: 14 in. (Horizontal) Sight; height: 6 3/4 in x width: 8 1/2 in. Framed; height: 12 1/2 in x width: 14 in. Condition: Please contact us for a detailed condition report. Please note that the lack of a condition statement does not imply perfect condition. Email condition@revereauctions.com with any condition questions.