A few examples of appraisal values for
WILLIAM MOORCROFT

• William Moorcroft, an octagonal
  William Moorcroft, an octagonal bowl, Leaf and Berry design on a green ground, impressed and painted marks to base, 26cm wide
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR LIBERTY & CO., LONDON 'PANSY' FOOTED BOWL, CIRCA 1920 pewter-mounted glazed earthenware, stamped TUDRIC/ MOORCROFT/ MADE IN ENGLAND/ H/ 01311, 25cm diameter; together with a 'POMEGRANATE' FOOTED BOWL, glazed earthenware, green painted signature, impressed MOORCROFT/ BURSLEM, 28.5cm diameter(2)
• WILLIAM MOORCROFT (BRITISH
  WILLIAM MOORCROFT (BRITISH 1872-1945) 'CLAREMONT' FOOTED VASE, 1914 glazed earthenware, painted in green 'W. Moorcroft/ 1914', impressed 'BURSLEM/ 1398/ 1914'20.2cm (8in) high
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR MOORCROFT POTTERY 'POMEGRANATE' FOOTED BOWL, CIRCA 1915 glazed earthenware, green painted signature W MOORCROFT, impressed MOORCROFT/BURSLEM, 21cm diameter; together with a 'POMEGRANATE' TAZZA, glazed earthenware, similarly marked, 20cm diameter(2)
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR MOORCROFT POTTERY ‘CLAREMONT’ PATTERN BOWL, CIRCA 1900 glazed earthenware, retailed by Liberty & Co, painted signature in green, printed MADE FOR LIBERTY & CO., REG NO. 420081 impressed 219917cm diameter
• WILLIAM MOORCROFT (BRITISH
  WILLIAM MOORCROFT (BRITISH 1872-1945) FOR LIBERTY & CO., LONDON 'CLAREMONT' VASE, CIRCA 1903-13 glazed earthenware, painted in green 'W Moorcroft/ des.,' printed'MADE FOR LIBERTY & CO RD NO 420081'31.5cm (12 3/8 in) high
• WILLIAM MOORCROFT (BRITISH
  WILLIAM MOORCROFT (BRITISH 1872-1945) FOR LIBERTY & CO., LONDON 'CLAREMONT' FOOTED BOWL, CIRCA 1903-13 glazed earthenware, signed in green 'W. Moorcroft', printed 'MADE FOR LIBERTY & CO/ RD NO 420081'20.2cm (8in) diameter
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR JAMES MACINTYRE & CO. GROUP OF 'EIGHTEENTH CENTURY' PATTERN WARES, CIRCA 1910 glazed earthenware with gilded highlights, comprising a BALUSTER VASE, 32cm high; a TWIN-HANDLED VASE, 21cm high, a FURTHER TWIN-HANDLED VASE, 13.5cm high; and a SMALL BOWL, 12cm diameter, all with painted green signature(4)
• WILLIAM MOORCROFT (BRITISH
  WILLIAM MOORCROFT (BRITISH 1872-1945) FOR MOORCROFT POTTERY, BURSLEM 'CLAREMONT' TYG, CIRCA 1914 glazed earthenware, signed in green 'W. Moorcroft', printed 'RD NO 420081'25.3cm (10in) high
• WILLIAM MOORCROFT (BRITISH
  WILLIAM MOORCROFT (BRITISH 1872-1945) FOR MOORCROFT POTTERY, BURSLEM 'WISTERIA' VASE, CIRCA 1916 glazed earthenware, painted in green 'WM', impressed 'MOORCROFT/ BURSLEM/ ENGLAND/ M55'9cm high (3 1/2in) high
• WILLIAM MOORCROFT (BRITISH
  WILLIAM MOORCROFT (BRITISH 1872-1945) FOR MOORCROFT POTTERY, BURSLEM 'MOONLIT BLUE' VASE, CIRCA 1920 glazed earthenware, painted in green 'WM', impressed MOORCROFT/ 160/ MADE IN ENGLAND15.2cm (6in) high
• WILLIAM MOORCROFT (BRITISH
  WILLIAM MOORCROFT (BRITISH 1872-1945) FOR MOORCROFT POTTERY, BURSLEM 'MOONLIT BLUE' VASE, CIRCA 1920 glazed earthenware, painted in green 'WM', impressed MOORCROFT/ MADE IN ENGLAND/ 37214cm (5 1/2in) high
• WILLIAM MOORCROFT (BRITISH
  WILLIAM MOORCROFT (BRITISH 1872-1945) FOR MOORCROFT POTTERY 'ORCHID AND SPRING FLOWERS' VASE, CIRCA 1930 glazed earthenware, painted in green 'WM', impressed MOORCROFT/ MADE IN ENGLAND 21cm (8 1/4in) high
• William Moorcroft, a Hibiscus vase,
  William Moorcroft, a Hibiscus vase, of baluster form, yellow, purple and red flowers on a green ground, bears paper label to base 'W Moorcroft, By Appointment, Potters to the late Queen Mary', 9cm high
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR MOORCROFT POTTERY ‘WISTERIA’ PATTERN TALL VASE, CIRCA 1920 glazed earthenware, painted signature in blue, impressed MOORCROFT/ MADE IN ENGLAND, 32cm high; together with a ‘WISTERIA’ SQUAT BALUSTER VASE, similarly marked 13.5cm high; and a ‘WISTERIA’ BOWL, similarly marked, 18.5cm diameter(3)
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR MOORCROFT POTTERY ‘BLUE DAWN LANDSCAPE’ VASE, CIRCA 1925 salt-glazed earthenware, painted initials WM in blue, impressed MADE IN ENGLAND/ 393, 19cm high; together with a further ‘BLUE DAWN LANDSCAPE VASE’, by William Moorcroft, Salt-glazed earthenware, impressed MOORCROFT, 9cm high(2)
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR MOORCROFT POTTERY ‘BLUE DAWN LANDSCAPE’ VASE, CIRCA 1925 salt-glazed earthenware, painted initials WM in blue, impressed MADE IN ENGLAND/ 393, 19cm high; together with a further ‘BLUE DAWN LANDSCAPE VASE’, by William Moorcroft, Salt-glazed earthenware, impressed MOORCROFT, 9cm high(2)
• WILLIAM MOORCROFT (BRITISH
  WILLIAM MOORCROFT (BRITISH 1872-1945) FOR MOORCROFT POTTERY 'POMEGRANATE' VASE, CIRCA 1915 glazed earthenware, signed in green W MOORCROFT, impressed MOORCROFT/ BURSLEM/ ENGLAND/ ***24cm high (9 1/2 in) high
• WILLIAM MOORCROFT (BRITISH
  WILLIAM MOORCROFT (BRITISH 1872-1945) FOR MOORCROFT POTTERY, BURSLEM 'EVENTIDE' FOOTED BOWL, CIRCA 1920 glazed earthenware, painted in blue 'W Moorcroft', impressed 'MOORCROFT/ MADE IN ENGLAND/ *2'24.5cm (9 1/5in) diameter
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Collection of Florian Ware works. c. 1906/1928-29, glazed earthenware. 1 h × 8¼ dia in. estimate: $200–300. Lot is comprised of a pitcher with forget-me-nots, cup with violets and a Leaf and Berry plate. Impressed or ink-stamped signature to underside of each example. One example with painted blue signature to underside. Another example with painted green signature to underside.
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR MOORCROFT POTTERY 'ORCHID & SPRING FLOWERS' BOWL, CIRCA 1925 glazed earthenware, blue painted signature and impressed facsimile signature/ MADE IN ENGLAND/ POTTER TO H.M. THE QUEEN, 24cm diameter; together with an 'AFRICAN LILY' VASE, glazed earthenware, painted initials, impressed factory marks and applied paper label, 31.5cm high(2)
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR MOORCROFT POTTERY ‘CLAREMONT’ PATTERN DISH, CIRCA 1930 glazed earthenware, painted initials WM in blue, impressed MOORCROFT/ MADE IN ENGLAND, 19cm diameter; together with a ‘CLAREMONT’ PATTERN CANDLESTICK, by William Moorcroft, glazed earthenware, painted initials WM in blue, impressed MOORCROFT/ MADE IN ENGLAND/ 69, 19cm high(2)
• WILLIAM MOORCROFT (BRITISH
  WILLIAM MOORCROFT (BRITISH 1872-1945) FOR MOORCROFT POTTERY, BURSLEM PAIR OF 'MOONLIT BLUE' CANDLESTICKS, CIRCA 1920 glazed earthenware, each painted in blue 'WM.', impressed MOORCROFT/ MADE IN ENGLAND/ 69(2)each 18.5cm (7 3/8in) high
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR JAMES MACINTYRE & CO. ‘FLORIAN WARE’ FORGET-ME-NOT AND TULIPS CHALICE & COVER, CIRCA 1900 glazed earthenware, painted signature in green, printed factory stamp, impressed 14322.5cm highNote: In 1897 William Moorcroft was employed as a designer at James Macintyre & Co.; with a background in ceramic chemistry, he was a keen experimenter and introduced an array of new wares and glazes to the production line. However, it wasn’t until the launch of ‘Florian Ware’, one year later, which really cemented his reputation as a talented designer and ceramicist. The arrangement of sinuous flowing lines and intricate foliate patterns were outlined using an applied raised slip, a technique known as tube-lining. Moorcroft was meticulous, and oversaw every stage of production to ensure quality was met at the highest level; and Florian Ware was the first range in which Moorcroft began to sign his name or initials on every piece he worked on and supervised. Over the next few years, richer colours were introduced and several new patterns were registered. In particular, the charming designs of trees amongst rolling hills in an English countryside caught the eye of Liberty’s in London, and a partnership was soon struck between Moorcroft and the company. who remained a major outlet of his pottery, as well as other significant retailer’s such as Harrod’s and Tiffany & Co. In 1912 Moorcroft’s relationship with the directors at James Macintyre disintegrated and in 1913, with the financial backing of the Liberty family, he opened his own pottery in Cobridge. He was inundated with orders from several distributors who were keen to support his venture, and many of the popular patterns from the Macintyre period such as Spanish, Pomegranate, Hazeldene and Claremont, continued to be produced at Cobridge. However, he was also keen to develop his particular interest in his Florian-style designs and some of these early Macintyre patterns were revived and redeveloped in bolder forms and richer colours from the late 1920s. By the 1930s, tastes were beginning to change and whilst English native flowers always remained central to his most popular wares, Moorcroft started to look further afield for new inspiration. Amongst some his hi contemporaries, for example Charles Noke and Bernard Moore, there was a growing interest in the high-fired Oriental wares which produced the most intense and dramatic effects. To achieve these flambé glazes Moorcroft built his own special kiln and was highly secretive about his methods, however the ware produced as a result were arguably some of his most remarkable, given the complex and demanding nature of the skills required. Whilst other potteries sought to deliver a consistent sang de boeuf colour, Moorcroft embraced the unpredictable nature of the kiln and the eccentric array of colourful glazes it could produce, making every piece unique. Walter Moorcroft took over management of the pottery after his father’s passing in 1945. During a few difficult years of transition, his father’s designs were crucial in ensuring the success and continuation of the business, but soon after Walter developed his own style which matured into the 1950s. William displayed a clear preference in using English flowers and landscapes for his wares, however Walter was fascinated by more exotic species and so patterns such as Hibiscus, Arum Lily, Caribbean and Marine began to emerge alongside a dramatic use of colour. Importantly, Walter was also knowledgeable of the transmutation process and exhibited the same skill as his father to continue the production of flambé wares. In 1998 the pottery established a new Design Studio, led by Senior Designer Rachel Bishop, to further expand its range of products and continues to build on William and Walter’s legacy today.
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR MOORCROFT POTTERY ‘POMEGRANATE’ PATTERN PLATE, CIRCA 1910 glazed earthenware, painted signature in green, impressed 752, 21.5cm diameter; together with a ‘SIMPLIFIED APPLE BLOSSOM’ PATTERN VASE, painted initials WM in blue, facsimile signature, impressed POTTER TO H.M. THE QUEEN/ MADE IN ENGLAND, 22cm high(2)
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR MOORCROFT POTTERY ‘MOONLIT BLUE LANDSCAPE’ PATTERN VASE, CIRCA 1920 glazed earthenware, painted initials WM in blue, impressed MOORCROFT/ MADE IN ENGLAND/ 57215cm high
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR MOORCROFT POTTERY LARGE ‘POWDER BLUE CORNFLOWER’ PATTERN VASE, CIRCA 1920 glazed earthenware, painted signature in blue, impressed MOORCROFT/ MADE IN ENGLAND/ 4836.5cm high
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR MOORCROFT POTTERY MINIATURE ‘PANSIES’ PATTERN VASE, CIRCA 1915 glazed earthenware, painted signature, impressed MOORCROFT/ BURSLEM, 7cm high; together with a 'PANSIES' PATTERN FLOWER POT, for James Macintyre & Co., glazed earthenware, painted signature in green, printed factory stamp, 15cm high(2)
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR MOORCROFT POTTERY ‘MOONLIT BLUE LANDSCAPE’ PATTERN VASE, CIRCA 1920 glazed earthenware, painted initials WM in green, impressed MOORCROFT/ MADE IN ENGLAND/ 10119.5cm high
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR MOORCROFT POTTERY 'DAWN LANDSCAPE' CYLINDRICAL VASE, CIRCA 1900 salt-glazed earthenware, painted signature in blue, impressed MOORCROFT/ MADE IN ENGLAND/ 24526cm high
• William Moorcroft for James
  William Moorcroft for James Macintyre & Co.. Florian Ware tyg with forget-me-nots. c. 1903, glazed earthenware. 4½ h × 5 w × 4½ d in. result: $563. estimate: $400–600. Ink-stamped red Macintyre logo to underside with painted green signature and number 'W.M. des. 1385'.
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR MOORCROFT POTTERY ‘REVIVED CORNFLOWER’ PATTERN, CIRCA 1940 flambé-glazed earthenware, painted signature in blue, facsimile signature and impressed POTTER TO H.M. THE QUEEN/ MADE IN ENGLAND32cm high
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR MOORCROFT POTTERY ‘SPANISH’ PATTERN VASE, CIRCA 1915 glazed earthenware, painted signature in green, impressed MOORCROFT/ BURSLEM/ ENGLAND/ 7339cm highProvenance: Albert E. Wade Collection, Sotheby’s 2002
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR JAMES MACINTYRE & CO. 'REVIVED CORNFLOWER’ PATTERM BALUSTER VASE, CIRCA 1910 glazed earthenware, painted signature in green, printed factory stamp, impressed 9830cm high
• WILLIAM MOORCROFT ART POTTERY VASEA
  WILLIAM MOORCROFT ART POTTERY VASEA William Moorcroft vase in the "Pansy" pattern, on a blue ground, impressed factory mark with facsimile signature & royal warrant, 1928-49, 7.75” h.
• WILLIAM MOORCROFT (1872-1945) FOR
  WILLIAM MOORCROFT (1872-1945) FOR JAMES MACINTYRE & CO. 'REVIVED CORNFLOWER' PATTERN DOUBLE GOURD VASE, CIRCA 1900 glazed earthenware, painted signature in green, printed factory stamp27.5cm high